Brand awareness and customer loyalty are critical to success in today’s marketplace, and so the Loyalty & Engagement Awards aim to recognise excellence within these crucial areas.
Aimia is proud to be in the running to be named one of Asia Pacific’s Best Loyalty and Engagement Marketers, within the following categories;
• Best Use of CSR – Recognises the best engagement strategy, initiative or programme by an organisation for a charity or cause the organisation had a partnership or association with.
The organisation should be able to prove the initiative benefited both parties and had positive effects and outcomes for society or the cause. The judges will be looking for a project that illustrates effective results and delivers on its corporate and social responsibility objectives.
• Best Loyalty Programme – Food & Beverage – Awarded to the brand with the best loyalty programme for an Food & Beverage product or service.
The awards will be held on 15th July at the Shangri-La, Singapore and we look forward to bringing home a win for Aimia!
Please visit http://www.marketing-interactive.com/le-awards/sg/finalists/ for more information.
Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.
Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.
We do this through our own coalition loyalty programs such as Aeroplan in Canada and Nectar in the UK, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through our analytics and insights business, including Intelligent Shopper Solutions.
In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico, Air Miles Middle East and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.
For more information about Aimia, please visit www.aimia.com/ANZ
Tel: +61 29921 5151