Butch Chelliah is the Founder and CEO of TargetRemarket, a leading Full-Serve Online Advertising Platform with managed service options available. TargetRemarket plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. TargetRemarket has offices in California, Australia, Canada, Singapore and Malaysia.
Search retargeting (not to be confused with site retargeting) is an exciting and often effective way to grab your audience’s attention, and keep it. If you’ve ever wondered, as a consumer, why sometimes you see advertisements for websites that you’ve visited in the past show up on other pages across the web, this is a targeting methodology called retargeting at work. Often, these ads will display as you surf around the Internet and serve as a frequent reminder about pages or products that you viewed at an earlier time. To some people, this can be the prompt they need to complete a purpose, or a reminder to simply check back on a purchase they had been considering.
If you’re running creative ads online, opting for search retargeting can be a great way to get a target audience that has already expressed interest in your brand to visit your website again. In other words, instead of simply trying to get attention from anyone and everyone, (and paying for the privilege too) – you narrow your search parameters and target an audience that is more likely to actually convert – meaning you use your budget more wisely.
Visit www.TargetRemarket.com for more information and to get in touch with Butch Chelliah .
About MediaNews Division:
April ONeal is the Senior Media Reporter for MediaNews Division. MediaNewsDivision is a company established in 2011 to provide the latest Technolgy Systems as well as Advertising Strategies. Including the Who’s who in the Industry.