Beer Overview: A Strange Brew of Saturation and Fizzy Potential

By | February 17, 2017

Brewers are facing substantial challenges in many key markets, including severe macroeconomic pressures, volume declines and intensifying competition. At the same time, changing demand trends are altering the landscape, requiring adaptation and diversification. This briefing covers some of the main category-specific trends and the potential they hold for boosting future sales or offsetting volume stagnation.

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Beer Overview:  A Strange Brew of Saturation and Fizzy Potential global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market – be the new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

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Product coverage:
Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content:

Beer Overview: A Strange Brew of Saturation and Fizzy Potential
September 2016

Scope of the Report


Global Beer Lager Dark Beer Stout Craft Beer Non/Low Alcohol Beer

The Future Report Definitions

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