If you take too much time to listen to the thousands of SEO ‘experts’, you are bound to be filled with lots of misleading information. The thing is, most of the self-proclaimed experts have no clue on the ways of SEO. It is for this reason that you need to be extra careful with what you let your ears or eyes feed on. Well, there is nothing wrong with sharing information; however, some of the misconceptions about SEO might be getting in the way of your efforts being successful.
It is vital that you take the time to conduct your research regarding the topic matter. Together with the following myths that have been brought to light, you will get all the information you need to get your SEO back on its feet and get gratifying reports on rank trackers by serpbook.
1. Good content is all you should care about
Lies! Well, good content is essential. However, you should not direct all your focus to it and forget that there are other important aspects of SEO that you should give attention to. If you solely depend on good content to provide you with the results you sore desire, you are in for a rude shock.
Google takes a keen interest on two primary aspects of SEO. One is content, and the other is links. Now that you have that piece of information, you need to also devote some time and effort to creating quality links. More so, when you talk about the content, it encompasses quality, whereby you are supposed to produce content that is helpful to your audience.
2. Meta tags are not important
It is wrong. You need to get the difference here. Yes, Google may not use meta tags to rank websites. However, they have a significant role to play. Particularly the meta tags and meta descriptions. They significantly impact the traffic that you get flowing to your website. Remember that they are the ones that represent what your site is about on the search engine result pages. They give the first impression, which means that you need to be creative and careful with them. It is, therefore, wrong to say that they do not matter. Avoiding typos, errors and other mistakes is on the meta tags is a must. More so, you will also need to incorporate keywords and so on to enable your audience to get to you even faster. Better meta tags equal better traffic to your website.
3. Keywords do not matter
Gone are the days that keywords were a significant determinant of how your site ranked. Google no longer uses keyword density to rank a website. However, that does not mean that keywords are no longer of any use. They remain an essential component of SEO. The application is the only thing that has changed. Instead of focusing on having a bucket of keywords in your content, you should concentrate on using keywords that are relevant to your content to drive quality traffic.
4. SEO companies can control ranking
No one has control over ranking. Do not let anyone brainwash you! It is all up to the search engines. Most people will use the lie to siphon money out of you. Anyone asking for a couple of dollars per month to influence your ranking is a fraud. Keep a safe distance!
5. Adwords can impact SEO
Most people go for the Adwords thinking that it automatically gives them a higher rank. No! It is not how this works. You have to put in some work too. Paying Google will only make the chances of a user clicking on your website higher. It stops at that. Remember that good ranking is a product of quality content, backlinks, increased dwell time and so on. What Adwords can do for you is offer a helping hand in your keyword research.
6. Outbound links are bad for your SEO
It is another myth that has misled many web owners leading to the stagnation of their websites. It is important to note that linking out does not in any way cause your site any loss. In fact, linking out to authority websites could do your site some wonders. One is that it heightens the trust of your website. They also go a long way in creating link juice and giving your domain authority. Linking out does a great job in helping search engines understand better what your website is all about. It, however, does not mean you should get extra with outbound links, do it only if it is relevant to your niche.
Some of the mentioned myths may have gotten in the way of the success of your SEO, now that you know what is false and what is not, you can make better strategies and improve the health of your website.